The industry revenue is categorized into three main pillars:
The following report summarizes the key findings from that study, specifically focusing on the performance of the sports market in 2022. 1. Executive Summary 126464
Includes on-ground spending, team sponsorships, and franchise fees. The industry revenue is categorized into three main
The largest segment, highlighting the premium brands place on reaching live sports audiences. 4. Digital and Participatory Trends The largest segment, highlighting the premium brands place
The Indian sports industry is no longer just about the game; it is a robust commercial ecosystem. With sponsorship and media spends at record highs, the "Sporting Nation" is maturing into a global sports powerhouse.
The return of mass-participation events like marathons has boosted local engagement and community-based sports spending. 5. Conclusion
There is a significant shift toward digital consumption, with heavy investments in OTT platforms for live sports streaming.