As of late 2023, the company's revenue is split between UK Online (39%), UK Retail (31%), and International Online (30%). Strategic & Financial Status (2023–2026) Research Update: 888 Holdings PLC 'B' Ratings Aff
888.com is a primary consumer-facing brand of (recently rebranded as evoke plc ), one of the world's largest online betting and gaming companies. Founded in 1997 and headquartered in Gibraltar, the company operates across key product verticals including Casino, Sport, Poker, and Bingo . Business and Operational Overview
The group operates in over 20 regulated jurisdictions, with core markets in the UK, Italy, Spain, and Denmark . It recently expanded significantly by acquiring the international operations of William Hill in 2022.
888 uses proprietary software and advanced AI to personalize gaming experiences and detect harmful play. It was the first exclusively online casino to be licensed in the United States.