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Only 1% of users create original content, 9% engage (like/comment), and 90% just watch or "lurk".
Depending on your audience, "990" can refer to a tax document, a social media "golden rule," or a spiritual message. Here are three content angles you can use: 1. The "1:9:90" Rule (Social Media Strategy) Only 1% of users create original content, 9%
If your content is for business, law, or charity leaders, focus on the . Form 990-N (e-Postcard) | Internal Revenue Service 9% engage (like/comment)
Stop letting the "loud 1%" in the comments dictate your entire brand strategy. 2. Form 990 (Nonprofit Transparency) a social media "golden rule
Create a video or carousel titled "The Silent 90%." Explain that low engagement doesn't mean your content is failing; most people are simply watching without hitting the "Like" button.