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: Select a format based on your goals. For example, on YouTube, you might use Bumper ads (6 seconds for a quick message) or Skippable in-stream ads (longer, for more detailed storytelling). 2. Core Creative Elements

: Research and define your target demographics, interests, and behaviors to ensure the content resonates with the right people. ads play

Before creating visuals, you must establish the foundation of the campaign: : Select a format based on your goals