Spencer becomes motivated—and somewhat distracted—after seeing his teammates landing lucrative NIL deals. He struggles to accept his current reduced status as a college player while trying to move back from special teams to his wide receiver position.
Olivia pursues her first big byline at the L.A. Tribune by writing an article about the ethics of NIL deals. This causes tension with Spencer, who is actively seeking those same deals. All American s04e15
Jordan’s new friendship with teammates, particularly the arrogant quarterback Wade Waters , becomes complicated. After Wade is benched for skipping practice to attend a sponsorship event, Jordan is called in to lead the team. Despite a rocky start, Jordan throws the winning touchdown, which results in Wade uninviting him from a planned trip to Las Vegas out of spite. Tribune by writing an article about the ethics of NIL deals