Auto Search Philippines Apr 2026
: The late 70s introduced vehicles specifically designed for the local market, such as the Ford Fiera , Toyota Tamaraw , and Mazda Harabas , which were celebrated as "distinctly Pinoy". The Modern Era (1990s–Present)
: Today, the market is led by major players like Toyota Motor Philippines, which holds nearly 40% of the market share. AUTO SEARCH PHILIPPINES
: The industry has expanded significantly, now hosting over 70 official brands , including a growing presence of Chinese, European, and Indian manufacturers. : The late 70s introduced vehicles specifically designed
Customer Stories: Why do Philippine car-buyers shop on AutoDeal? such as the Ford Fiera
: Following WWII, Filipinos refurbished military surplus Jeeps (Willys and Ford), creating the iconic Jeepney .
: In the 1950s, local manufacturers began producing smaller, stainless-steel "owner-type" jeeps for personal use.