Directed by , the music video is a stylized vampire-themed short film shot in downtown Los Angeles.

is a high-energy dance-pop track released on August 27, 2009, as the lead single from the Backstreet Boys (BSB) seventh studio album, This Is Us . Produced by the hitmaker RedOne , the song marked a significant shift for the group toward a more contemporary synth-pop and Euro-house sound, aimed at modernizing their image for the late 2000s. Lyrical Meaning and Themes

A female vampire enters a nightclub where the Backstreet Boys are performing. After she claims a victim, Nick Carter notices her, and the group lures her into a room where they destroy her by exposing her to sunlight.

Lyrics like "a single bullet you got me" and "I can't stop the bleeding" symbolize the shock and power of a woman's charm.

At the end, the Backstreet Boys walk out into the sun, revealing their own red eyes and fangs, indicating they are also vampires or "Day Walkers" themselves. Production and Chart Performance