is a marketing book by Ben Settle that explores "troll marketing" as a strategy to build authority, polarize audiences, and drive sales. Unlike standard online trolling, Settle's method is a calculated business tactic designed to eliminate indifference and create a dedicated following. Core Philosophy of Copy Troll
19 jagged bits of advice for raw & wriggling marketing newbies Ben Settle Copy Troll pdf
: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit. is a marketing book by Ben Settle that
The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you. Ben Settle Copy Troll pdf