: Instead of "Top of Funnel" (TOFU) topics that are broad and educational, Benji advocates for "Bottom of Funnel" (BOFU) content. This targets users ready to buy by answering specific product-related questions.
: Content should solve the specific frustrations or "pain points" your ideal customer is experiencing. : Instead of "Top of Funnel" (TOFU) topics
Benji’s methodology, detailed across his LinkedIn and blog , prioritizes conversion over vanity metrics. detailed across his LinkedIn and blog