Best Buy introduced a "guaranteed lowest price" program on top brands like Apple, Sony, Dyson, and Samsung to drive traffic in the final weeks before Christmas.

The retailer released a curated list of 30 must-have gadgets for the season, ranging from smartphones for single women to TVs for married couples.

Report: Best Buy 2017 Holiday Campaign – "Open This Last" The 2017 Best Buy Christmas campaign, titled focused on the emotional payoff of giving the "perfect" gift—the one that causes the recipient to "freak out" with excitement. Campaign Strategy & Execution

Showcases a family unwrapping high-end Apple products, including the Apple Watch Series 3 , iPhone X , and iPad .

The campaign aimed to differentiate Best Buy by being "quieter" and story-based, letting the high-tech manufacturers do the "heavy lifting" of product description while Best Buy focused on the . By emphasizing the "perfect gift" and expert service, Best Buy positioned itself as the definitive destination for high-stakes holiday shopping. Best Buy's CMO Provides Sneak Peek at New Holiday Ads

The core idea was that tech gifts (like a new TV or console) are so special they should be saved for the very end of the gift-opening session. Key Ad Spots:

Ads heavily promoted Blue Shirt experts and Geek Squad agents , highlighting free in-home consultations to help customers find the "perfect holiday hookup". Impact & Market Positioning