Black Friday (2021) -

While 2020 was the year of digital dominance, 2021 saw a resurgence of in-store activity and more conservative spending behaviors.

Smartphones accounted for 44% of online sales , an 11% increase YoY.

In a shift from "midnight sprees," US sales peaked between 8:00 AM and 12:00 PM as consumers opted to sleep in. 3. Top Performing Product Categories Black Friday (2021)

US online sales reached $8.9 billion , down from $9.0 billion in 2020.

The "shopping holiday" evolved into a month-long event, with consumers adapting to new economic realities. While 2020 was the year of digital dominance,

Out-of-stock messages were 124% higher than pre-pandemic levels. Fear of shortages drove shoppers to buy earlier in the month rather than waiting for the "big day".

Footfall rose significantly compared to 2020 lockdowns but remained roughly 24% to 28% below 2019 pre-pandemic levels. Despite overall revenue dips

Despite overall revenue dips, specific sectors saw massive growth compared to early November baselines.