In retail stores, digital displays show the same "green pulse" animation seen on TV. Staff members wear the sneakers and use the same slogan: "Walk the Green Beat." Customers who visited the website but didn’t buy are later shown retargeted ads on Facebook featuring positive reviews and a limited-time discount code.
Bütünleşik Pazarlama İletişimi Nedir Örnekleri Nelerdir? BГјtГјnleЕџik Reklam
A high-energy TV spot airs during a major sports event, showing a runner weaving through a cityscape. Every time their foot touches the ground, a green pulse ripples through the concrete, turning it into grass for a split second. The tagline: "Pulse Zero: Walk the Green Beat." This same video is used as a YouTube pre-roll and shared across Twitter and LinkedIn, ensuring the core visual message is seen everywhere. In retail stores, digital displays show the same
Here is a story of how a fictional brand, could use this concept to launch a new eco-friendly sneaker. The Story: The Launch of "Pulse Zero" A high-energy TV spot airs during a major
The campaign begins two weeks before the launch. Mysterious, unbranded posters appear in city centers with nothing but a QR code and the phrase "Feel the city's heartbeat." Simultaneously, Instagram influencers post 5-second clips of city sounds—traffic, footsteps, laughter—ending with a green pulse animation. This builds curiosity without revealing the product yet.