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ASICS currently holds an estimated 11% global market share in running shoes. The company is executing a "Mid-Term Plan 2026" to transform into a Global Integrated Enterprise, focusing on regional profitability and digital expansion.

ASICS Global - The Official Corporate Website for ASICS and Its Affiliates buy asics online

ASICS Global - The Official Corporate Website for ASICS and Its Affiliates. Discover the Latest Asics Trainers at JD Sports ASICS currently holds an estimated 11% global market

Buying ASICS online in 2026 is increasingly driven by direct-to-consumer (DTC) channels, with e-commerce expected to account for 20% of global sales by the end of the year. While the official ASICS website is the most secure primary source, the brand is also expanding its presence through authorized digital retailers and a global membership ecosystem. Discover the Latest Asics Trainers at JD Sports

: The OneASICS program has reached approximately 19.3 million members as of early 2025, with a target of 30 million by the end of 2026.

: Beyond running, ASICS is aggressively targeting the tennis, pickleball, and padel markets. Official Online Shopping Channels