Finding a bottle of today requires a bit of a treasure hunt, as this celebrated fragrance has been officially discontinued by the brand. While it is no longer available at traditional retail counters like Sephora or Nordstrom, it remains highly sought after on the secondary market for its "red carpet" elegance. Where to Buy Gucci Première in 2026
Stores like Fragrance Vault or Ubuy may occasionally stock rare, unused "new old stock" or testers.
You can find both new and used bottles on sites like eBay and Mercari , which frequently list various sizes and concentrations.