: You can download leads as a CSV or CSV for CRM directly from the Google Ads Assets menu.

: You bid on specific keywords (e.g., "best personal injury lawyer") and pay every time a user clicks. You "buy" the lead when that user converts on your landing page.

: Designed for service-based businesses (like plumbers or roofers), these appear at the very top of search results. You pay per qualified lead (phone call or message) rather than per click. 2. Cost Analysis (CPL)

The varies wildly based on industry competition: Average Range : $10 to $50 for many general industries.

: Setting up "Qualified Lead" conversion goals in Google Ads Goals is essential to ensure you aren't paying for low-quality traffic. Download leads - Google Ads Help