The Rolex Waiting List Explained: 2026 Edition - Luxury Bazaar
Remains the hardest to get at retail; market premiums hit 75%+.
Entry-level; new special "Jubilee motif" dials start at $6,750.
Buying a new Rolex in April 2026 requires navigating a shifting market where secondary prices are softening for most steel models while retail prices have risen due to recent global tariff and material cost adjustments.
Wait times have generally decreased for standard models, but "allocation" remains the rule for high-demand steel sports watches.
Most popular; high retail availability for two-tone and smaller sizes. Submariner Steel models like the retail around $7,400. GMT-Master II Go to product viewer dialog for this item.
"Pepsi" absence in 2026 catalog pushed its premium up by ~$3,000.