: A study on ResearchGate explores how "cognitive age" impacts how consumers choose hair care brands online, suggesting that younger consumers are more driven by social media interaction. Haircare shopper insights - Cohley
: Reports from Cohley indicate that 73% of Amazon hair care shoppers purchase online for convenience and price, but 71% need to see at least three pieces of content (like reviews or social media demos) before buying.
If your interest is in the online buying aspect, market research highlights how consumers interact with professional hair care brands like Nioxin on the web.