: Research indicates that 75% of BNPL users are millennials , and an equal percentage are female.
: BNPL options result in an 85% higher average order value (AOV) compared to traditional payment methods.
: BNPL currently finances approximately 6% of all U.S. e-commerce , a significant jump from 2% in 2020. Psychological & Behavioral Drivers The Buy Now, Pay Later (BNPL) boom in 2025 - Empower
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: Research indicates that 75% of BNPL users are millennials , and an equal percentage are female.
: BNPL options result in an 85% higher average order value (AOV) compared to traditional payment methods.
: BNPL currently finances approximately 6% of all U.S. e-commerce , a significant jump from 2% in 2020. Psychological & Behavioral Drivers The Buy Now, Pay Later (BNPL) boom in 2025 - Empower
