: Most deals require adding at least one new line of service to an existing account.
: These deals are particularly effective for families or couples who already need multiple lines, as the marginal benefit of the second device outweighs the cost of the additional service line. buy one get one cell phone
: Some offers may be tied to other services, such as AT&T's past promotions requiring a subscription to DirectTV. : Most deals require adding at least one
: Users frequently report issues where promised credits fail to appear on their bills, leading to frustrating customer service cycles. : Users frequently report issues where promised credits
: Promos are often restricted to the carrier's most expensive "Unlimited" data plans.
While BOGO cell phone deals can provide genuine value for households needing multiple lines, they are best viewed as a rather than a simple giveaway. Rational consumers should weigh the "free" device against the total cost of the required service plan over several years to determine the true value of the offer.
Before committing to a BOGO offer, consumers must navigate several common "strings attached":