: Use the introduction as a "map" for the reader, detailing exactly how you will prove your point.
: Explain clearly what makes your offering unique compared to competitors.
: Present premises (reasons) that support your conclusion. Use simple, plain prose rather than "academic-sounding" jargon.
: Use the introduction as a "map" for the reader, detailing exactly how you will prove your point.
: Explain clearly what makes your offering unique compared to competitors.
: Present premises (reasons) that support your conclusion. Use simple, plain prose rather than "academic-sounding" jargon.