Prioritize "fragrance-free" and "hypoallergenic" labels. 2. Determine Your Undertone
Completely masks imperfections; best for photography or events. 4. Shopping Strategy buying foundation first time
Look for "matte," "oil-free," or "powder" foundations. Prioritize "fragrance-free" and "hypoallergenic" labels
Never swatch on your hand or wrist; they are different colors than your face. buying foundation first time
Store lighting is deceptive. Walk outside with a mirror before buying.
Seek "hydrating," "dewy," or "luminous" liquid formulas.
Decide how much of your natural skin you want to show through.