You must specify which categories of goods or services (out of 45 classes) the name will protect. Costs are typically calculated per class.
If the name is not yet owned, you can acquire federal rights by registering it with the United States Patent and Trademark Office (USPTO) .
If someone else already owns the name you want, you can buy the rights through a .
Approximately $350 per class (more flexibility).
Conduct a thorough search using the USPTO Trademark Search (formerly TESS) to ensure no similar names exist in your industry class.
The process of "buying rights to a name" typically falls into two categories: for your own business or purchasing an existing trademark from another owner through a legal assignment. 1. Registering a New Trademark
Costs vary wildly based on brand value, from a few thousand to millions for established brands.