On platforms like the Steam Workshop, the "story" is often told through mod updates and troubleshooting, where players share their experiences driving through virtual landscapes with the "Real Thing" in tow [2, 6, 9]. The "Coca-Cola SWAP" Campaign
In a more literal storytelling sense, Coca-Cola has used "trailer-adjacent" narratives in marketing.
The "story" concluded when the swap was revealed on the theater screen, using the brand's visual identity (similar to the trailer skin) to bridge the gap between expectation and reality [1]. Historical & Mystery Elements
Coca-cola Trailer Skin -
On platforms like the Steam Workshop, the "story" is often told through mod updates and troubleshooting, where players share their experiences driving through virtual landscapes with the "Real Thing" in tow [2, 6, 9]. The "Coca-Cola SWAP" Campaign
In a more literal storytelling sense, Coca-Cola has used "trailer-adjacent" narratives in marketing. Coca-Cola Trailer Skin
The "story" concluded when the swap was revealed on the theater screen, using the brand's visual identity (similar to the trailer skin) to bridge the gap between expectation and reality [1]. Historical & Mystery Elements On platforms like the Steam Workshop, the "story"