: The organization's core values—quality, creativity, and customer service—must be balanced against the need for aggressive market growth.
: Winning a larger custom market for the company’s broader range of products and services, such as "Acoustictheapy". Colorado Creative Music Case Study Part 2
: Transforming the CCM label into a profitable venture with a wider roster of artists and performers. : The organization's core values—quality
The case study identifies three major hurdles Skanson aims to clear: Colorado Creative Music Case Study Part 2