Of The... | Constructing The Child Viewer: A History

: Luke posits that the discourse surrounding parenting and children's media consumption often functions as a "disciplining discourse." It frequently relies on idealized, normative fantasies (typically white and middle-class) to define what "normal" behavior looks like. Legacy and Related Research

: The research highlights the emergence of the "techno-subject"—a child defined by their relationship to digital and broadcast media. Constructing the Child Viewer: A History of the...

The text focuses on the period between , a time when television became the dominant medium in American households. : Luke posits that the discourse surrounding parenting