Consumer Behaviour In Tourism, | Second Edition

You can find the physical or digital book through retailers like Amazon or Elsevier. Note that while this second edition is a classic, newer editions (up to a 4th edition) are also available with updated pandemic-related data. Consumer Behaviour in Tourism Second edition

Patterns of world demand and the nature of specific segments. Consumer Behaviour in Tourism, Second Edition

The core text for is authored by John Swarbrooke and Susan Horner . Published in 2007 by Butterworth-Heinemann (an imprint of Elsevier ), this 444-page volume is widely regarded as a foundational resource for understanding how and why tourists make purchase decisions. Key Features of the Second Edition You can find the physical or digital book

Further explores national and cultural differences in consumer behavior and the psychological process of destination image and choice. The core text for is authored by John

Includes dedicated sections on the impact of terrorism on the tourism market, the rise of no-frills (low-cost) travel, and the influence of the internet on tourist behavior.