While often hiring celebrities, casting calls have historically sought individuals aged 21–40 of any ethnicity to represent their broad product line.
The focus is on finding individuals who can represent a "fresh" or "clean" beauty aesthetic. 4. Cultural Impact and Criticism Cover Girl Models
Christie Brinkley , Paula Patton , Jessica Stam , Taylor Swift , Sofia Vergara , Pink , Janelle Monáe , and Katy, Perry have all represented the brand. While often hiring celebrities