Desoto -

Rushed production lines resulted in vehicles suffering from leaky seals, electrical gremlins, and snapping torsion bars. To read more on this era, automotive enthusiasts at Hagerty provide a deep dive into the corporate decisions that sealed the brand's fate.

Walter P. Chrysler founded the DeSoto (automobile) - Wikipedia brand in 1928 to compete directly with mid-priced rivals from General Motors, Studebaker, and Willys-Knight. It was an immediate success, setting a first-year sales record for a new brand that stood for decades. Golden Era and the "Forward Look" (1950s) desoto

Chrysler introduced the entry-level Newport model, while Dodge moved upmarket. This squeezed DeSoto out of its own niche, and the brand was officially discontinued in November 1960. 🌎 Other Notable Uses of the Name Rushed production lines resulted in vehicles suffering from