: They handle the storage, shipping, and physical handling of goods, ensuring that products are available where and when they are needed.
A distributor is a critical intermediary in the supply chain, acting as a bridge between a product's manufacturer and the next point in the chain, typically a retailer or end-user. Unlike agents or brokers who merely facilitate sales, distributors typically purchase goods directly from producers and manage their own inventory, often serving as the primary sales channel for specific geographic regions. Core Functions and Responsibilities distributors
: By leveraging established local networks, distributors can quickly introduce products to new markets that a manufacturer might find difficult to reach independently. : They handle the storage, shipping, and physical
: Distributors are primarily motivated by their sales margins and may deprioritize brands that have low profitability or poor manufacturer support. Key steps for those entering the field include:
Running a distribution company requires a blend of capital and operational expertise. Key steps for those entering the field include: