His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug.
"Read this," she said. "The user's brain is like a battery. Every time they have to wonder 'Can I click this?' or 'Where is the home button?', you’re draining that battery. By the time they find the milk, they’re too tired to buy it." Don’t Make Me Think, Revisited: A Common Sense ...
He made the "Checkout" button large, green, and exactly where a thumb expects it to be. His mentor, Maya, walked over and dropped a
Steve smiled. That was the highest compliment he could ever receive. Every time they have to wonder 'Can I click this
He imagined a user being blindfolded, spun around, and dropped onto a random page of his app. He realized they’d have no idea where they were. He added clear breadcrumbs and a persistent "Home" icon.
The next morning, Steve started "Revisiting" his design with a common-sense lens: