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: A tactical guide detailing how LinkedIn's own marketing team uses its tools for targeting and campaign management.
LinkedIn’s own marketing team publishes a "Sophisticated Marketer" series, which are often cited for their expert perspectives and deep dives into platform data. Download Linkedin marketing book pdf
: A collection of 23 essays by Frank Harrison of Croft Analytics, covering topics like the "Immutable laws of buyer behaviour" and the "tortoise and the hare" dilemma in modern marketing. : A tactical guide detailing how LinkedIn's own
If you are looking for more academic or "essay-style" marketing literature found on the platform, these options are available: If you are looking for more academic or
LinkedIn offers several highly-regarded official marketing guides and "interesting essay" collections available for download. These range from strategic playbooks for businesses to curated essays on market science.
: This "interesting essay" style guide focuses on the psychology of influence, arguing that true thought leadership starts with empathy for the audience's problems and aspirations.
If you are looking for hands-on help with these strategies, consider attending a local event: