[drucker, 1985] Innovation And E... -

Master Peter Drucker's 7 Sources of Innovation for Business Success

In Innovation and Entrepreneurship (1985), Peter Drucker defines innovation as a purposeful, systematic discipline rather than a flash of genius. He presents entrepreneurship as a manageable, learnable behavior focused on exploiting change across seven key areas, including unexpected occurrences, incongruities, and new knowledge. Read a summary of the key ideas at Blinkist . [Drucker, 1985] Innovation and E...