El: Gerente

: After a tense final match against Ecuador, Lionel Messi scored a hat trick to secure Argentina's spot, turning the risky gamble into a historic marketing triumph. Movie Details

: Argentina’s qualification was far from certain at the time, putting the company’s finances at massive risk as the team struggled in the standings. El gerente

The story of (The Manager) is a celebrated Argentine comedy based on the true events of a daring 2017 marketing campaign by the electronics company Noblex . It follows Álvaro, a disillusioned marketing manager living a stagnant life, who is pressured to innovate a mediocre sales strategy for the upcoming 2018 World Cup qualifiers. The "Super Promo Eliminatorias" : After a tense final match against Ecuador,

The 2022 film adaptation, directed by Ariel Winograd, dramatizes Álvaro's personal and professional transformation through this high-stakes campaign. : Comedy / Drama Starring : Leonardo Sbaraglia as Álvaro It follows Álvaro, a disillusioned marketing manager living

: Won a Golden Lion Award at the Cannes Lions 2023 Festival for its innovative storytelling in branded entertainment. Where to Watch : Streaming on Paramount+ and Apple TV+ .

: Álvaro launches a promotion guaranteeing that anyone who buys a 50-inch Noblex TV will get their money back if the Argentine National Team fails to qualify for the World Cup.