Givenchy Beauty — House Script

This digital "Beauty House" was part of a broader campaign to captivate younger audiences through and interactive experiences. By bridging the gap between luxury fashion and gaming, Givenchy effectively increased brand awareness and purchase intent for its physical beauty products, such as its signature lipsticks.

The environment is meticulously designed to reflect Givenchy’s high-fashion identity, featuring: GIVENCHY BEAUTY HOUSE SCRIPT

: Users can claim items like the Le Rouge Cross-body Bag directly from scripted vending machines. A "broken" vending machine hidden in the experience leads to a maze that rewards the 4G Sunglasses upon completion. Branding & Visual Aesthetic This digital "Beauty House" was part of a