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Gucci's move into represents a significant shift in luxury marketing, balancing the brand's high-end prestige with the financial flexibility modern shoppers demand. Research shows that this strategy is not just about making luxury "affordable" for lower-income tiers; it is also a popular cash-flow management tool for affluent consumers. Key Insights on Gucci’s BNPL Strategy Buy now pay later at Gucci - Pay in 4 - Klarna