Ibm-spss-statistics-2013

Field uses a recurring cast of illustrated characters to guide the reader through the software.

: Field wrote the 2013 edition in an "intense six months," utilizing cloud technology and a chapter-by-chapter editing process to keep up with the software's evolution under IBM. ibm-spss-statistics-2013

: Chapters begin with personal stories that act as metaphors for statistical problems (e.g., a story about being too short to be a goalkeeper illustrates the "beast of bias"). Field uses a recurring cast of illustrated characters

: Represents the "bumbling" student trying to survive life and statistics. ibm-spss-statistics-2013

: A "psyched-out hippie" cult leader who directs students to SPSS screencasts.