Influence Et Manipulation : Comprendre Et Maг®tr... -

Robert Cialdini’s (originally titled Influence: The Psychology of Persuasion ) is the definitive guide to why humans say "yes". Known as "The Godfather of Influence," Cialdini identifies the psychological "short-cuts" or heuristics we use daily to make quick decisions, which can be easily leveraged by "compliance professionals" like marketers and salespeople. The Core Principles of Influence

While the original 1984 text focused on six principles, recent expanded editions include a seventh. Influence by Robert Cialdini. A Summary - Harald Carlens Influence et manipulation : Comprendre et maГ®tr...