Since over 50% of emails are read on mobile, keeping it under 60 characters for the subject is ideal.
This version acknowledges their search intent directly, which builds immediate trust. Since over 50% of emails are read on
Looking for good movies? We found your next favorite. Since over 50% of emails are read on
To prepare a solid text for this subject line, it's best to lean into the "curiosity" and "referral" nature of the URL. This specific string suggests a user was searching for "good movies" on Yahoo and was then referred to your content. Since over 50% of emails are read on
Stop searching and start watching.We’ve pinpointed the top-rated films that match your recent search. No fillers, just the best. [See the Top Picks] Option 3: The Referral/Keyword Incentive (Action-Oriented)