A 2025 survey by KCL revealed that 71% of Americans now coupon for survival rather than just for fun, with a heavy emphasis on grocery savings over discretionary spending like travel.
Users are encouraged to use store loyalty apps (like myWalgreens or Target Circle ) to load coupons directly to their accounts, which are then applied automatically at checkout via phone number or barcode. KRAZY COUPON LADY
KCL has transformed couponing into an accessible habit for "people who actually have lives". By offering resources like a and the book "Pick Another Checkout Lane, Honey" , Wheeler and Demer have empowered millions to take control of their finances. The platform serves as both a tool and an educator, helping shoppers navigate complex store policies and rising inflation. A 2025 survey by KCL revealed that 71%
While KCL began with traditional methods like newspaper clipping, it has pivoted to digital innovation. Their 5-star KCL app is now a central hub where users can find "deal matchups" that pair store sales with manufacturer coupons for maximum savings. By offering resources like a and the book