Founded by Salvato Cappelli, Giuseppe Trevisani, and Pasquale Prunas, it began as a high-quality cultural and cinema-focused weekly.
For a generation of Italian men in the 1970s and 1980s, the magazine achieved a cult status, becoming a cultural touchstone often referenced with a "mischievous smile" in Italian social history. Cultural Impact and Decline Le Ore – Nr. 819 (1983)
The magazine’s dominance was largely driven by photoshoots featuring mainstream celebrities and the rise of Italian adult film stars like Ilona Staller (Cicciolina) and Moana Pozzi . Le Ore (English: "The Hours") was a prominent
Le Ore (English: "The Hours") was a prominent Italian weekly magazine published in Milan from 1953 until its closure in 1996. Its history is a tale of drastic editorial transformations: under editorial director Francesco Cardella
After being acquired by publisher Saro Balsamo, it was relaunched as a magazine covering politics, news, and "costume" (social trends). During this period, under editorial director Francesco Cardella, it began incorporating erotic photography.