Levi Strauss & Co. Site

: The core denim brand focused on heritage and innovation.

: Officially designated the flagship riveted pant as the 501® .

: Brands designed to offer quality denim at accessible price points. Sustainability & "Profits Through Principles" Levi's® History - Levi Strauss & Co Levi Strauss & Co.

: Launched Lady Levi’s® , the first blue jeans designed specifically for women.

: Added the iconic Red Tab to the back pocket to differentiate from competitors. Brand Portfolio : The core denim brand focused on heritage and innovation

: Acquired in 2021, this body-positive brand marks the company's entry into premium activewear.

: Introduced the Two Horse leather patch to symbolize the strength of the denim. Levi Strauss & Co.

Beyond its namesake brand, Levi Strauss & Co. houses several major labels catering to different lifestyle needs: