"mad Men" Smoke Gets In Your Eyes(2007) -

: In a definitive monologue, Don explains that advertising is about making people feel that "whatever you’re doing is OK" [14, 17].

: The episode carefully builds Don's persona as a master of reinvention, culminating in the "twist" ending that reveals he has a wife, Betty , and two children waiting for him in the suburbs [5, 18]. "Mad Men" Smoke Gets in Your Eyes(2007)

: To avoid the health risks of real smoking during long film days, actors used herbal, nicotine-free cigarettes [23, 24]. : In a definitive monologue, Don explains that

: The episode features the iconic theme song "A Beautiful Mine" by RJD2 [12, 20]. The ending credits roll to Vic Damone’s "On the Street Where You Live" [16]. : In a definitive monologue