Mediabuy | Mainstream

: Global CTV ad spend is expected to reach $46.3 billion by 2026, with 18–25% annual growth as streaming definitively overtakes linear TV.

: This is the fastest-growing channel, expanding at 20–30% year-over-year as brands shift budgets toward intent-based platforms for better ROI. Evolving High-Growth Channels Mainstream Mediabuy

: Projected to reach $33.4 billion by 2026, DOOH is integrating with mobile geofencing to create personalized physical-to-digital journeys. : Global CTV ad spend is expected to reach $46

: Forecasted to hit $1.1 trillion in 2026, a 5.1% increase from the previous year. Mainstream Mediabuy

: Roughly 90% of display advertising transactions in developed markets are now programmatic. Programmatic buying is expected to account for 74% of total open web revenues.