Maria Alexandrou (2026)

: Moving away from the traditional Marketing Qualified Lead (MQL) toward tracking "buying groups" —multiple stakeholders involved in a single purchase decision.

: Alexandrou's posts explore how to align marketing and sales teams, squash common MQL myths, and transition to "opportunity-centric" workflows. Notable Posts & Contributions maria alexandrou

Co-authored with Forrester analysts Terry Flaherty and Amy Hawthorne, this series addresses the evolution of the revenue process. : Moving away from the traditional Marketing Qualified

: Anna Maria Alexandrou co-authors a travel blog documenting experiences across Northern and Southern Europe. : Anna Maria Alexandrou co-authors a travel blog

Maria Alexandrou is a Senior Research Associate at Forrester, known for her contributions to the high-profile blog series. Her work focuses on helping B2B organizations shift from a leads-centric approach to a model centered on buying groups and opportunities. Key Blog Series: Saying Goodbye to MQLs

: Co-authored insights on navigating change and crafting impactful customer experiences for 2025. Other "Maria Alexandrou" Identities