Market — Mature Porn

: While traditional TV remains the primary source for news and product discovery (74%), there is a significant surge in streaming use. Weekly video streaming among adults aged 55–69 jumped nearly 10% in a single year.

To successfully engage this audience, media content must prioritize . Social Media Trends 2026 - Hootsuite mature porn market

: Brands are increasingly targeting the top 20% of spenders in this age group, who account for over half of its total purchasing power. : While traditional TV remains the primary source