: Expert tips for women starting in streaming include finding a niche , staying consistent, and proactively handling trolls .

: In the UK, viewers over 55 have nearly doubled their daily YouTube consumption on TV sets, reaching 11 minutes per day as of late 2024.

Women over 50 and 60 are seeing gradual increases in their presence both behind the scenes and on-screen, though significant gaps remain compared to younger demographics.

This report examines the landscape for mature women in the streaming industry, covering their participation as creators, on-screen representation, and the growth of mature female audiences.