– The National Council on Aging (NCOA) provides a "portrait" of the demographic, covering median income ($29,740 for older adults) and the challenges of chronic conditions.
– A current U.S. Census Bureau report detailing how the median age in the U.S. surpassed 39 in 2024 and continues to rise, with baby boomers (born 1946–1964) driving massive growth in the 65+ age bracket.
– Pew Research Center explore public opinion on life expectancy and the desire to "age in place" (living at home rather than in a facility). Marketing & Economic Power matures from usa
– Discusses why this demographic is often overlooked despite owning roughly 63% of U.S. financial assets and spending over $3.2 trillion annually.
– Offers strategic advice on using clear, respectful messaging and avoiding "youth-first" gimmicks when targeting mature consumers. Healthcare & Finance – The National Council on Aging (NCOA) provides
navigating the challenges of an aging society in the United States
– An AARP article on how matures are influencing the workforce and the increased focus on protecting seniors from financial exploitation. surpassed 39 in 2024 and continues to rise,
– A concise breakdown from the Population Reference Bureau (PRB) showing that the number of Americans aged 65 and older is projected to jump from 58 million in 2022 to 82 million by 2050.