Media Buying Terminology Page

: A type of programmatic buying where impressions are bought in instant auctions.

: The percentage of people who clicked your ad after seeing it.

: The designated start and end dates for your advertising campaign. Pricing & Performance Models media buying terminology

Securing ad space ranges from direct, human negotiation to automated, instant bidding. : Buying ad space directly from a publisher.

: Using automated technology and AI to purchase digital ad space. : A type of programmatic buying where impressions

Understanding media buying starts with mastering its unique language. This guide breaks down the essential terminology across general metrics, buying methods, and platform-specific channels. Core Delivery Metrics

: The percentage or total number of unique individuals from a target population who saw your ad at least once during a specific period. Pricing & Performance Models Securing ad space ranges

: An invitation-only auction for premium publisher inventory. Digital & TV Inventory Inventory : The total ad space available for sale.