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: Women aged 60 and over comprise only 3% of major female characters on both broadcast and streaming platforms.

When mature women are cast, their roles often fall into narrow, sometimes negative, categories:

: Major female characters plummet from 42% in their 30s to just 15% in their 40s on broadcast TV. milf now

: Meryl Streep noted she was offered three witch roles the year after she turned 40.

: They are frequently relegated to supporting roles like "mothers," "grandmothers," or "bitchy businesswomen" rather than leads with complex humanity. 🌟 Signs of Progress : Women aged 60 and over comprise only

: Older female characters are 4x more likely to be shown as "senile" or "frumpy" and 2x more likely to be portrayed as unattractive compared to men.

: Characters aged 50+ are more likely to be portrayed as villains ( 59% in films) than heroes ( 30% ). : They are frequently relegated to supporting roles

The entertainment industry's relationship with mature women has historically been defined by early career peaks and sudden "invisibility" after age 40. While recent years show a "ripple of change" with older actresses winning major awards, systemic ageism and limited representation persist. 🎬 The "Invisibility" Cliff