Mr_beast_meme_original -

Edits often featured aggressive "phonk" music, which contrasted MrBeast's wholesome image with a "hard" or "menacing" aesthetic.

The meme truly took off in late 2022 and early 2023 when the rap battle clip was isolated and edited: mr_beast_meme_original

Watch how the surreal 'Fake MrBeast' clip from a 2021 rap battle transformed into a massive cultural phenomenon: The Real Mr Beast Lessons in Meme Culture YouTube• Dec 21, 2022 Impact on the Creators Edits often featured aggressive "phonk" music